The new logo, website, and company identity reflect the more intertwined and collaborative team the company has grown into over the past decade.
CHICAGO, IL, August 05, 2021 — BT Partners is excited to unveil their new brand identity, which includes a new logo, brand colors, completely new website, tag line and core message. This extensive brand transformation was launched by BT Partners to bring the entire company under a new cohesive, modern, and fresh look that all departments can feel proud using, while also representing the breadth of expertise, technical knowledge, and hands-on practical support the team brings to their clients.
BT Partners felt the previous branding didn’t embody the cohesive tech company they’ve grown into. The Domo, Managed Services, and Sage Intacct practices have expanded significantly over the past eight years, alongside the well-developed SYSPRO team, resulting in a brand identity that was outdated and less-than-appealing.
“These past 10 years have seen a transformation in both the types of services we offer and the way we deliver them. Cloud is no longer a future consideration, but the way we are all doing business. At BT Partners, our once independent practice groups have become more intertwined and we felt that our branding needed to reflect this fact.”
Todd Perlman, President of BT Partners
The people who work at BT Partners are what sets them apart from their competitors. The new branding reflects who the company is today by focusing more on relationships and strategic partnership, rather than transactions and the products they sell. The new tag line, “Optimized at every level” exemplifies this, as well as illustrates how BT Partners can help organizations accelerate their growth using technology.
BT Partners brought in a marketing expert specializing in the technology space, Krista Magnusson of Magnusson Enterprises, to help them develop and design the new brand, as well as manage the launch of the new website redesign and rebranding activities. The website and unique dynamic graphics for each service area and product offering are all designed by Hooman Studio. They were instructed by Todd Perlman, the President of BT Partners, to “Pretend like we have no existing brand identity. Design everything that we need from scratch so that BT Partners stands out in today’s technology market.” Working closely with the leadership team, Magnusson Enterprises helped BT Partners clarify their brand and messaging to be as straight-forward and easy to understand as their team is. They then collaborated with Hooman Studios on the website design to ensure it represents the feel and tone of the people behind the brand, as well as visually demonstrating that BT Partners offers something that no other tech company does. Along with the new website and logo are new templates and designs for all company communications, as well as fun new swag.
“Our people really are what set us apart. I’ve never worked with a more dedicated team of individuals willing to do whatever it takes for each other and our customers. It’s my sincere hope that everyone feels the pride that I do of being part of such a great team,” concluded Perlman.
About BT Partners
BT Partners helps organisations use technology to get ahead. The enterprise solutions, managed IT, and executive analytics improve performance, but the people set the company apart. By putting relationships over transactions, the team of trusted advisors helps clients thrive.
BT Partners was started in 1991 under the umbrella of Miller, Cooper & Co., Ltd. to help its clients understand, select and deploy technology to enable them to compete and prosper in a fast-changing world. BT Partners’ leadership team had experienced firsthand how unpleasant procuring and deploying the right technology could be when you work with the wrong partner. They were determined to make sure that our clients had a better experience and strive every day to deliver value far beyond our client’s expectations.
Since inception, BT Partners has succeeded by prioritizing the value it provides to clients. Through elite partner standing with several business management solutions, executive analytics and managed IT services, the company helps clients select & get the most out of their technology.
