Privacy Policy

Introduction

Business Technology Partners, LLP (“BT Partners” or “we“) respects the privacy and security of your data and is committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website www.btpartners.com (our “Website“) and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect:

  • On this Website.
  • In email, text, and other electronic messages between you and this Website.
  • When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by BT Partners or any third party (including our affiliates and subsidiaries);
  • Our customers or clients when we act as their service provider or vendor; or
  • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.


Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website as part of our normal business operations, including information:

  • By which you may be personally identified, such as name, postal address, email address, telephone number, and company name (“personal information“); and/or
  • About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
  • From third parties, for example, our business partners or service providers.


Information You Provide to Us

The information we collect on or through our Website may include:

  • Information that you provide by filling in forms on our Website, such as contact forms or requests for further information on our services.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Your personal testimonial as a satisfied customer, if you provide such a testimonial along with your consent to display it on our Website. Testimonials may be either written or in video format. If you wish to update or delete your testimonial, you can contact us at privacy@btpartners.com.


Information We Collect Through Automatic Data Collection Technologies

We collect information about usage of our Website, including IP address and usage statistics. When you visit our Website, we automatically collect certain browser or device-generated information, including but not limited to:

  • Device, usage, and log data, such as information about your computer, phone, tablet, or other device used to access the Website. Depending on the device used, device and usage data may include information such as your IP address, device and application type, browser type, time and date of your access to our website, which Website pages, content, and features were visited or interacted with, and other log data.
  • Third-party widgets, such as social media features. You may voluntarily choose to click on social media widgets posted on our Website, which may share personal information with the third-party operators of those widgets. The widgets may collect your IP address, the information about the page you are visiting on the Website and may set a cookie to enable the feature to function (you can read more on cookies below). Your interactions with these features are governed by the privacy policy of the company providing the widget and we recommend you read that policy prior to sharing your data with these third parties.
  • Traffic and analytics statistics and advertising gathered through first party and third-party products using cookies, pixels, or web beacons. A cookie is a small piece of information stored on your device that helps websites and servers recognize you. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. BT Partners, our service providers, and other third parties may also use other tracking technologies such as pixels or transparent GIF files for website management and visitor tracking. We may use the following third-party service providers and their products:
    • Google Analytics: We use Google Analytics to understand Website engagement and collect site usage statistics. We also use Google Tag Manager to measure Website traffic statistics, and Google Ads for advertising. For more information on how Google treats personal information, https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy.
    • LinkedIn Ads: We use LinkedIn ads for advertising. For more information on how LinkedIn collects and uses personal information, please visit https://www.linkedin.com/legal/privacy-policy#data.
    • SEMrush: We use SEMrush to measure Website traffic patterns. For more information on SEMrush’s practices with respect to personal information, please visit https://www.semrush.com/company/legal/privacy-policy/.
    • ActiveCampaign: We use ActiveCampaign to capture content collected through Website forms, usage data related to pages and features clicked on the Website, and for email marketing automation. Please visit https://www.activecampaign.com/legal/privacy-policy for more information on how ActiveCampaign collects and uses personal information.

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service.

For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information.


Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers as noted above. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with ads that are relevant to your interests.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. If you do not want the Website to collect information through the use of cookies, you can also set your web browser to reject cookies. Each browser is different, so you should check your browser’s settings to change your cookie preferences. Please note that this sort of opt-out may be browser and/or device specific. Please note that even if you choose to remove your information or opt-out, you may still see advertisements while browsing online. However, the advertisements may be less relevant to you and your interests.

We do not currently respond to “do-not-track” signals.


How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To communicate with you and keep you informed about our product and service offerings.
  • To fulfill any other purpose for which you provide it.
  • To provide you with notices about your account with us or your client relationship with us, including any expiration or renewal notices.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Website or any products or services we offer or provide though it.
  • To improve and develop our Website and our services.
  • To allow you to participate in interactive features on our Website.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.


Disclosure of Your Information
We may disclose aggregated information about visitors to our Website, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • To an actual or potential buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of BT Partners’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by BT Partners about our Website users is among the assets transferred.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our terms and conditions or other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of BT Partners, our customers, or others. This may include, for example, exchanging information with other companies and organizations for the purposes of fraud protection.


Choices About How We Use and Disclose Your Information

We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Promotional Offers from BT Partners. If you do not wish to have your contact information used by BT Partners to promote our own or our partners’ products or services, you can opt-out by clicking the “unsubscribe” button on the relevant email or by sending us a return email asking to be omitted from future email distributions. This opt-out right does not apply to information provided to BT Partners as part of our client relationship with you or through other transactions.


California “Shine the Light” Disclosure
California’s “Shine the Light” law permits Website visitors that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose any personal information to third parties for their direct marketing purposes.


Data Security
The security of your data is our priority. We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.


Childrens’ Information

Our Website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at privacy@btpartners.com.


Third Party Links

The Website may contain links to third party websites. BT Partners does not control and is not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any website you visit.


Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. Please review this privacy policy periodically to be informed our practices with respect to personal information we collect. The date the privacy policy was last revised is identified at the top of the page. Any use of the Website following the effective date of this policy indicates your acceptance of the terms of this policy.


Contact Information

To ask questions about this privacy policy and our privacy practices, please contact us at privacy@btpartners.com.