Results & business impact
NorthShore dramatically improved its customer sampling program conversion rate by 80% after using Domo insights to test and implement a small shipping charge (with refund on purchase). This reduced overhead while increasing customer lifetime value. The company also gained powerful supply chain visibility, enabling faster pricing adjustments and better anticipation of lead times and storage needs during volatile periods.
“Having Domo and SYSPRO in our toolbox gives us the confidence to invest in new projects and opportunities and to make sure those investments produce the best results,” says Greenberg. “For example, we’re now setting up a new warehouse in Las Vegas. If we couldn’t analyze our current shipping costs and logistics and forecast future savings, we might not have expanded when we did. Domo provides the infrastructure that allows us to try new things and quickly determine if they’re working. As a business owner, that’s invaluable.”
The insights extend through the finance department, as well. “Our finance team spends less time gathering and formatting data and more time thinking about how we can use that data to power new initiatives,” says Rose.
80%
conversion rate increase
What’s next
Rose speaks to the long-term strategic value of its business technology solutions. “Often a company will outgrow its software within a few years. That’s not true of Domo, though, or of SYSPRO. We haven’t begun to reach the limits even as we expand its utilization across the company.”
Greenberg adds that BT Partners plays a significant role in the ongoing success of the company. “We’ve gained a technology partner who continually looks for long-term, scalable solutions that perform optimally year after year. BT Partners has a different approach from other firms. They are focused on delivering value, whereas other providers focus on billable hours. We’ve even had BT Partners steer us away from initiatives they didn’t think would add long-term value, even though they could bill us in the short term. Every day they stand behind their work and reinforce why we continue to rely on them.”
